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  • Writer's pictureZac Logsdon

Unmatched NCAA, Olympic and Brand Experience brought to University Partners to Navigate NIL

Advisors Include National Championship Football Coach, Olympic Gold Medalist/TV Personality, Olympian/Sports Lawyer and D1 Athletic Director

As intercollegiate athletic administrators, coaches and student-athletes prepare for the unprecedented opportunities — and challenges — that will result from the Name, Image and Likeness (NIL) paradigm shift, a new advisory firm with a unique perspective is being formed to support its partners in successfully navigating this rapidly-evolving landscape.

Bringing together more than 75 years of combined experience and success at the highest levels of intercollegiate athletics and Olympic sport, Stadion Sports will design and deliver a customized strategic plan for its University partners, reflecting the unique opportunities found on each campus and its surrounding commercial environment. Recent delays of a national solution create the ideal opportunity for universities to get ahead on preparation.

Importantly, the Stadion Sports offering is built upon the unique experience and perspective of our Founding Partners who have worked in Olympic and international sport — where athlete management of Name, Image and Likeness has been a way of life for more than two decades — combined with the power of one of the most respected brand development agencies in intercollegiate athletics. And, our work is informed by an unmatched network of Advisory Board Members and sports industry experts who contribute to our content.

The Founding Partners of Stadion Sports are:

Matt Farrell — President of Farrell Sports Worldwide, a global sports marketing and communications agency. Farrell has worked with some of the most successful brands in global sports and entertainment including Golf Channel, USA Swimming, the U.S. Olympic & Paralympic Committee and Warner Bros.

Zac Logsdon — CEO and Founder of Old Hat Creative, one of the nation's preeminent sports design and branding agencies. Since its launch in 2004, Old Hat has partnered with more than 200 sports organizations to help drive attendance at events, amplify the gameday experience for fans and increase fundraising and capital campaign efforts.

Darryl Seibel — Chief Brand and Communications Officer of World Lacrosse, the international federation for women’s and men’s lacrosse. Seibel has designed and directed strategic communications, brand and broadcast programs for the United States Olympic and Paralympic Committee, British Olympic Association, Mountain West, UNLV Athletics and USA Hockey. Seibel also has experience working in government relations at the state and federal levels.

Stadion Sports provides customized, proactive education and independent advice for our client-partners. Specialty areas include content, consulting and commercial services for our primary stakeholders of university administrators, athletic department staff, student-athletes (current and prospective) and sponsors to include:


  • Custom NIL-readiness education and training workshops for stakeholders

  • In-person and Zoom training workshops with all stakeholders

  • Proprietary suite of video on-demand content and online learning tools on topics such as:

    • individual brand development and management

    • understanding the expectations of a corporate partner/sponsor

    • effective use of digital / social media

    • how to value and negotiate individual agreements

    • reputation management

    • media training


  • Ongoing consultation, advisement sessions & thought leadership on where NIL is going

  • Analysis and recommendation of third-party services such as technology providers


  • NIL-readiness workshops and activation support for corporate sponsors

  • Additional services to be announced as Federal, State and NCAA legislation finalizes

Advisory Board

In shaping its guiding principles and service offerings, Stadion Sports is drawing upon the input and expertise of an Advisory Board that has excelled at the highest levels of intercollegiate and Olympic sport as competitors, coaches and administrators. The Stadion Sports Advisory Board includes the following:

Dr. Brandon Martin – AD at the University of Missouri-Kansas City, former AD at California State University, Northridge, and former basketball player and team captain at the University of Southern California.

Cameron Myler – four-time U.S. Olympian (luge), professor at New York University, lawyer and Arbitrator for Court of Arbitration for Sport.

Summer Sanders – two-time Olympic gold medalist and four-time medalist (swimming), nine-time NCAA champion at Stanford and TV commentator.

Bob Stoops – national championship winning football coach at the University of Oklahoma, and head coach/general manager Dallas Renegades.

From the Founding Partners of Stadion Sports:

“The more we listened and learned about NIL legislation and how it will transform intercollegiate athletics, the more we saw a number of parallels to the changes the Olympic Movement has successfully embraced over the past two decades. We look forward to sharing that perspective and the lessons learned with our partners,” said Darryl Seibel.

“In speaking with administrators and coaches with whom Old Hat has worked during the past 15 years, the resounding message was this: while it’s early days for NIL and no one can say with certainty where the legislation will lead, there is an abiding need to make certain student-athletes have the educational resources and support they need to navigate this new landscape and build their brand,” said Zac Logsdon.

“It’s important for our university partners, and corporate partners, to have independent education and support throughout the NIL process as it changes daily and can be overwhelming to balance media, social media, technology providers, agents, sponsors, boosters and lawmakers. We pay attention to NIL daily, so our clients can continue to prepare student-athletes for success in all that they already manage,” said Matt Farrell.

More Info & Contacts

To learn more about Stadion Sports, our unique experience and our approach to preparing a winning game plan for your intercollegiate athletic program or corporation, please visit or contact the following:

Matt Farrell, 719-338-2339,

Zac Logsdon, 405-255-1451,

Darryl Seibel, 719-244-4421,

Follow Stadion Sports:

Twitter - @stadionsports

Instagram - @stadion.sports

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