Stadion Sports provides customized, proactive education and independent advice for our client-partners. While most conversations about Name, Image and Likeness (NIL) immediately jump to social media and student-athlete compensation, our approach prepares all stakeholders for professionalism on and off the field. This proactive approach to NIL – built upon education – will set you apart and become a distinct advantage.
President, General Counsel, Strategic Communications, Marketing & Brand Officials
ATHLETIC DEPARTMENT STAFF
Athletic Director, Athletic Department Staff, Compliance & Coaching Staffs
Current and prospective student-athletes and their families
Corporate partners, sponsors, licensees and boosters
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* Currently, our services for student-athletes are offered via our partner athletic departments or sponsors and we do not represent individual athletes or broker athlete deals.
Our custom in-person and virtual education is for all student-athletes – from the All-American to the Olympic medalist; from the walk-on to a highly-recruited, incoming freshman. This is our core and what sets us apart.
We provide custom advice, strategy and thought leadership. Our individual consulting, regular updates and original materials will show a consistent presence to your NIL strategy.
As a new initiative, NIL can and will change. University stakeholders have many priorities to manage and will expect insights on legislative changes (state legislature or U.S. Congress), best practices and compliance.
The rules of engagement are just as important for the sponsors to navigate the do’s and don’ts of NIL to protect the athlete and the sponsor. We provide custom NIL education programs for company leaders, personalized training for hired athletes (ex. sponsor messaging, public speaking training) and activation of partnerships.
A $50 autograph signing, or a $50,000 sponsorship still requires athletes, administrators and sponsors to be prepared to follow the NIL rules.
Prospective student-athletes are savvy and know every school’s offerings beyond the field of play and will expect an NIL plan. Webinars for prospective athletes and their families will help them know before they go.
NIL is launching in a fishbowl with the world watching every step. Stadion Sports preps our clients for the roller coaster of public opinion and the unknown. Whether it’s TV, tele-conference or TikTok, our experts help clients and student-athletes prepare for the spotlight.
With the myriad of technology solutions on the market, it can be confusing and overwhelming. Our experts will vet and provide independent recommendations.
From the star to the sub, student-athletes (as well as coaches and sponsors) will expect guidance on shaping public image for themselves and how it is cohesive with the goals of the institution. We will break down what a brand really means to an athlete, and how to best cultivate and grow it.