Darryl Seibel- Darryl Seibel
Stadion Sports Introduces Gold-Standard Professional Network
Updated: Feb 16
Bringing together a team with unmatched expertise and perspective across sport, media, marketing and higher education, Stadion Sports is today introducing its Professional Network of content providers and subject-matter experts.
The Stadion Sports Professional Network will help deliver customized education programs for university and corporate clients focused on preparing student-athletes for the opportunities, and challenges, resulting from changes in Name, Image and Likeness (NIL) guidelines in intercollegiate athletics.
Launched earlier this year, Stadion Sports works with its university partners to deliver strategic plans built upon proactive education, on-line and in-person training, the unique conditions of each university market, and the real-time perspective and insight of its team of experts to help universities and their student-athletes prepare for, and thrive, in the complex NIL landscape.
The Stadion Sports Professional Network includes:
Founder & Managing Owner, Underground Printing
Lecturer, University of Michigan
Co-Owner, Association Football Club Ann Arbor
Topics: Entrepreneurship, Licensing, Apparel Industry, E-commerce
President, IOV Media Agency
Adjunct Lecturer, University of Illinois
Marketing executive - McDonald's Corporation; U.S. Olympic & Paralympic Committee
Topics: Social Media, Digital Media, Advertising, Brand Marketing, Athlete Marketing
CEO, Inspired Communications International
Paralympic Silver Medalist
Combat Veteran
Keynote & TEDx Speaker
Track & Field athlete at the University Arkansas
Topics: Public Speaking, Change Management, Leadership, Overcoming Adversity
SVP/Chief Operating Officer, Old Hat Creative
Topics: Sports Marketing, Strategy, Market Research, Data Analytics
Sports & Ticketing, Google
Former Assistant Athletic Director, Marketing, University of Tulsa
Former Director of Marketing, University of Maryland
Topics: Brand Marketing, Search Marketing, Online Marketing
Head Worldwide Business Development, Accommodation and Lodging -- Amazon Web Services
Former Vice President Global Partnerships and Strategic Alliances, Marriott International
Board Member, Children's Miracle Network Foundation
Topics: Sponsorship, Partnership Marketing, Athletes, Artists and Celebrity Influencers/Brand Ambassadors (What a Sponsor Wants), Branding, Marketing Strategy
Associate Athletic Director for External Operations, College of Charleston
Former Director of Marketing, University of Alabama
Former Assistant Director of Marketing, University of Oklahoma
Topics: Sponsorship, Brand, Revenue Generation
The Stadion Sports Professional Network is an extension of the company’s Advisory Board, which was introduced during the company’s launch last month: decorated Olympians Cameron Myler and Summer Sanders; National Championship coach Bob Stoops; and highly-respected athletic administrator Dr. Brandon Martin.
The Stadion Sports Professional Network will continue to grow to meet the changing requirements and interests of our clients.
“In assembling our Professional Network, we listened carefully to leaders throughout intercollegiate athletics, along with our Advisory Board, to determine how best to meet the needs of universities and their student-athletes in the rapidly-evolving NIL environment,” said Matt Farrell, a Founding Partner of Stadion Sports. “The background and expertise of this team, combined with that of our Advisory Board, gives our clients a major advantage in preparing their student-athletes for success in this dynamic — and challenging — new world. We are proud to deliver this expertise and put it into action for our clients and their student-athletes.”
The Founding Partners of Stadion Sports are:
Matt Farrell, President of Farrell Sports Worldwide, who has worked with some of the most successful brands in global sports and entertainment including Golf Channel, USA Swimming, the U.S. Olympic and Paralympic Committee and Warner Bros.
Zac Logsdon, CEO and Founder of Old Hat Creative, one of the nation’s preeminent sports design and branding agencies. Old Hat has partnered with more than 200 sports organizations to help build brands, drive attendance at events, amplify the gameday experience for fans and increase fundraising and capital campaign efforts.
Darryl Seibel, Chief Brand and Communications Officer for World Lacrosse and the former Chief Communications Officer for the United States Olympic Committee and the British Olympic Association. Seibel has also held senior-level positions in intercollegiate athletics with UNLV and the Mountain West.